We have a decent idea of which buzzwords marketers are sick and tired of hearing, but to sense check our list we’d like your assistance.Īnd to sweeten the deal we’re offering one lucky person a free ticket to the Festival of Marketing in November.
So at the Festival of Marketing we have banned the buzzwords and promise to concentrate on delivering valuable information in plain English. Speakers need an easy way to validate their authority in a particular subject matter, and nothing screams ‘marketing guru’ like a stream of clichéd, nonsensical buzzwords.Īs seasoned events planners, we at Econsultancy are all too aware that nobody wants to attend a conference where jargon masquerades as insight. Naturally these buzzwords tend to be overused at certain high pressure moments, such as sales pitches and conferences.
